Built for Grocery Operators

Insights, observations, and practical ideas from the sales floor to the backroom

Hi, I’m Eric

General Manager. Grocery Operator. Founder of The Backroom Brief.

After years in grocery retail, I noticed something missing. There are plenty of publications covering earnings reports, mergers, and industry news. But very few are focused on the day-to-day realities of running stores, leading teams, improving standards, and serving customers. That's why I created The Backroom Brief. Every Friday, I share observations, lessons, trends, and practical ideas designed for grocery operators and retail leaders. My goal is simple: Help grocery leaders build better stores, stronger teams, and better customer experiences.

Why the Backroom Brief?

The best conversations in grocery rarely happen in boardrooms.

They happen in the backroom.

During store walks.

After inventory counts.

Between truck deliveries.

While solving problems and sharing ideas.

The Backroom Brief was built to bring those conversations to more grocery leaders.

What you’ll find here

This Week in Grocery
Store-Level implications behind industry news.

The Walk
Observations from the sales floor.

Reality Check
Honest Perspectives on what’s really happening in grocery.

Field Notes & Tools
Practical ideas you can use in your store

Thanks for stopping by. Whether you're a store manager, department head, owner, vendor, or aspiring leader, I'm glad you're here. Welcome to The Backroom Brief.—Eric Salle

Our Mission

To help grocery leaders build better stores, stronger teams, and better customer experiences. Because great stores don't happen by accident. They happen when people care enough to raise the standard every day.